I've written full websites, rewritten parts of others, and helped several clients develop their tone of voice from scratch. I've also written blogs, bios and 'buy me now!' product pieces, as well as marketing emails, brochure copy, social media posts and regular newsletters. If you need help developing ideas on how to get your message across to clients creatively, I can help with that too.
Here's a selection of my recent and ongoing projects.
Full website content and blog writing
I've worked on a variety of projects for this dynamic Shoreditch-based creative agency including blog writing on a wide range of subjects (from sports cars and photography to alcohol advertising and branding), e-learning scripts, and web content creation. Recently, Rhapsody asked me to provide words for a website previewing the Premier League's home/away kits for the 20/21 season. My experience of writing about men's fashion came in really useful (even if the word 'fashion' certainly isn't applicable to some of these shirts!).
Blogs, marketing, and social content
BERT & MAY INTERIORS
I'm responsible for overseeing, planning and creating printed and digital marketing material, online feature content (including interviews and trend pieces), Instagram Guides, website copy and newsletters for high-end interiors company
Bert & May. I also relaunched their blog - the
Bert & May Journal - which has been incredibly successful at significantly boosting website traffic. Most recently, I've planned, written and subbed their first ever printed marketing mini-mag, which ran in House & Garden magazine.
Complete content overhaul
CASA LA SIESTA
Casa La Siesta is a luxury boutique hotel in Spain. I'm working with the team to review all of the hotel's digital output (both editorial and promotional), establish a strong tone of voice for the brand, totally rewrite (and rethink) the website, create and implement social media plans, and launch a blog and newsletter. It's a tricky time for travel but also one that's full of opportunity, and that's where I hope I can help. Keeping an eye on the ever-changing travel restrictions and being ready to react accordingly has been pretty key so far...
Press releases and sub-editing
TONIC PR & COMMUNICATIONS
Tonic is a food, drink, restaurant, bar and chef PR agency. I've worked with them for a while now,
sub-editing and helping them shape their monthly newsletter (from launch) as well as writing press releases. I've also been asked to put together a press release writing workshop, which I'm really excited about - it feels good to use my knowledge to help others develop their skills. It's a great agency with some fantastic clients and initiatives, and I'm really proud to work with them.
Blog planning and writing
Pickett is a bit of a Mayfair institution, and it's great fun to work with them. This luxury leather goods brand has so many stories to tell, and really is the very essence of British eccentricity and style. I'm working with the team to communicate everything that's fabulous about the brand to consumers in an informative and engaging way by producing regular blogs that provide insight into not just the product, but the company's personality too.
Total content overhaul
NEW RESTAURANT CLIENT
I've just started working with a great restaurant in Notting Hill. I'll be reviewing all of their written materials to make them as fresh, attention grabbing and info-packed as they can possibly be. More details coming soon...