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COPYWRITING PORTFOLIO

I've written full websites, rewritten parts of others, and helped several clients develop their tone of voice from scratch. I've also written blogs, bios and 'buy me now!' product pieces, as well as marketing emails, brochure copy, social media posts and regular newsletters. If you need help developing ideas on how to get your message across to clients creatively, I can help with that too. 

 

Here's a selection of my recent and ongoing projects.

  • Full website content and blog writing

     RHAPSODY MEDIA

     I was asked to write content for a website previewing the Premier League's home/away kits for the 20/21 season. My experience of writing about men's fashion came really useful (even if the word 'fashion' certainly isn't applicable to some of these shirts!). I've also written a selection of blogs for Rhapsody on subjects ranging from sports cars and photography to alcohol advertising and branding, and have worked on
    e-learning scripts for them too. 

  • Blogs, marketing, and social content

    BERT & MAY INTERIORS

    I'm responsible for overseeing and creating printed and digital marketing material, online feature content (including interviews and trend pieces), Instagram Guides, website copy and mailers for high-end interiors company, Bert & May. I've also recently launched a blog for them. This is an ongoing project that has already increased traffic to their site. I've been writing about homes and property for over a decade, and it's been great to get back into it again.

  • Complete content overhaul

    BOUTIQUE HOTEL IN SPAIN

    A short-term project requiring me to review all digital content (both editorial and promotional) for a luxury boutique hotel in Spain. I'm working with the client to establish a strong tone of voice for the brand, rewrite the website, create and implement social media plans, launch a blog and newsletter, and explore further marketing opportunities. Keeping an eye on the ever-changing travel restrictions and being ready to react accordingly have been key. 

©2021 Victoria Jane Smith  |  London UK

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